RAIL OPERATIONS PERFORMANCE PLATFORM

*If you wish to hear more on this project, please email me for project breakdown. 
AMBULANCE VICTORIA COVID-19 RESPONSE

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As the Lead UX Designer on the project, my role was instrumental in facilitating the transformation of the COVID-19 government workflow and communication both internally and with the Australian public. Through my expertise in user experience design and research methodologies, I provided crucial insights that shaped the entire process.
To gain a comprehensive understanding of the existing workflow and identify pain points, I conducted thorough process reviews. This involved analyzing the various stages and steps involved in the government's COVID-19 response, from testing to result communication. By doing so, I pinpointed areas that required improvement and optimization.
The next step was to organize ideation workshops with stakeholders and team members. Collaboratively, we brainstormed innovative solutions and creative approaches to enhance the workflow and communication. These sessions allowed us to tap into the collective expertise of the team, generating ideas that we could later explore and implement.
In conjunction with the ideation workshops, I conducted problem framing workshops. These workshops were essential in defining the exact challenges we needed to address. By clearly understanding the problems from the perspective of both the government and the public, we could tailor our solutions to meet their specific needs.
User testing played a crucial role in validating our design concepts. By engaging real users from the Australian public and relevant government officials, we gathered invaluable feedback on our proposed solutions. This iterative process helped us refine and improve our designs, ensuring they were user-friendly and efficient.
The insights gathered from the user testing and research were the foundation for my design recommendations. By aligning the proposed solutions with the needs and preferences of the end-users, we could confidently create an insight-driven design that would resonate with both the government and the public.
To validate the effectiveness of the proposed communication channels, we conducted A/B testing specifically on Microsoft Teams. This allowed us to compare different communication approaches and identify the most effective one. By analyzing the data and user feedback, we fine-tuned our strategies for transparent and timely communication of COVID-19 test results.
The successful outcome of the project was the delivery of a new and robust communication channel that significantly reduced lag time and increased transparency for COVID-19 test results for the Australian public. Through this channel, the government could provide accurate and timely updates on test results, reassuring citizens during a challenging time.
Moreover, I also played a vital role in developing and delivering training materials to assist government employees with the back-to-work structure, ensuring a safe and smooth transition for all stakeholders.
In summary, as the Lead UX Designer on this project, I leveraged a range of research and design methodologies, including process reviews, ideation workshops, problem framing workshops, user testing, and A/B testing to contribute to the successful transformation of the COVID-19 government workflow and communication. The new communication channel and training materials delivered under the "Covid-Safe" initiative have significantly improved the government's response to the pandemic and its interactions with the Australian public.

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